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Press Release


Over 60 male fitness fanatics, from across the Gulf region, gathered at Dubai’s latest wellness destination Max & Aegle. To take part in the MEMAC (Middle East Max & Aegle Championship); an exhilarating two-day team functional fitness challenge.

The initiative was the brainchild of Dubai Police Lieutenant and fitness influencer, Bader Al Noori; who began a similar initiative last year, largely focused on his work colleagues, and was inundated with people from across the Gulf region wanting to participate. This year’s event saw 20 teams – comprising of three people per team – compete to win a cash prize, with every entrant also eligible for a host of Max & Aegle gifts.

The challenge was held outdoors over two evenings at the 500,000 sq. ft facility in Meydan and involved five individual work-out sessions focused on lifting, endurance, swimming, organisation and team work.

The team Big Chest were the overall winners followed by Dubai Police and MOJ in second and third place respectively.

Bader Al Noori commented: “This has been a really inspirational event which has motivated people to train during the Ramadan period, and maintain their optimum health, while competing in a fun and sociable way. My vision is to make this an annual event, attracting more participants from across the Gulf region – hence my decision to host it at Max & Aegle, a new, unique and exciting venue with a massive capacity, and which will become its official home.”

Trevor Flowers, Head of Fitness & Programs at Max & Aegle commented: “As a relative newcomer to the UAE fitness market, we were delighted to host this original and dynamic fitness challenge and we have worked closely with Bader to perfect a recipe which we know resonates with fitness enthusiasts far and wide. We look forward to hosting MEMAC again in the future and being closely associated with its positivity and team-focused aspiration.”

In addition to the above men’s challenge, a solely female version of the Championship took place at Max & Aegle on the 24th & 25th of May – using the same format and open to women from all walks of life who love to challenge their fitness levels.

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